You'll need at least one phone number for your AI to answer on. You can buy as many as you want — one per location, one for marketing campaigns, one for testing, etc.
How to buy a number
- Open Settings → Phone Numbers.
- Click Buy a new number.
- Choose Local or Toll-free.
- For local: enter an area code (e.g.,
415) or search by city. - Pick a number from the results and click Buy.
Provisioning takes 5–15 seconds. The number is immediately attached to your default practice — you can reassign it later if you have multiple locations.
Local vs. toll-free — which should I pick?
| Use case | Recommended |
|---|---|
| Single-city practice | Local number with your area code. Patients are more likely to answer local calls. |
| Multi-state practice | Toll-free — works the same from anywhere in the country. |
| Marketing / ads | Local in the target market. Use call tracking to attribute calls. |
| HIPAA-covered messaging | Either works. Toll-free is pre-registered for SMS (no A2P delay). |
SMS readiness
- Toll-free numbers are SMS-capable immediately, but high-volume sending requires toll-free verification (free, ~3–5 days).
- Local US numbers require A2P 10DLC registration before they can reliably send SMS. Voice works without registration.
Costs and billing
| Item | Cost |
|---|---|
| Local US number | $2.00 / month |
| Toll-free US number | $3.00 / month |
| Inbound voice | $0.013 / minute (included in plan minute pool) |
| Outbound SMS | $0.0085 / segment (US) |
Numbers are billed monthly, prorated when added or released.
What's next
- Set up call forwarding — forward your existing line into your new number
- A2P 10DLC registration — required for reliable SMS on local numbers
- Customize your greeting — make a great first impression