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Patient Outreach

Reach the right patients at the right time - on autopilot.

Create multi-step outreach campaigns that nurture patient relationships, reactivate lapsed patients, and promote services. Smart sequencing, A/B testing, and engagement tracking make every message count.

Everything you need for Patient Outreach.

Multi-Step Drip Campaigns

Build email sequences with configurable delays between steps. Each step can have its own subject, content, and send conditions - creating personalized journeys for every patient segment.

Unlimited campaign steps
Configurable delays between messages
Per-step subject and content customization
Draft, active, paused, and completed states

Smart Sequencing & Triggers

Branch your campaigns based on patient behavior. Send follow-ups only to those who opened, clicked, or didn't respond - ensuring the right message reaches the right person.

Condition-based next steps (opened, clicked, no action)
Skip steps based on engagement
Re-engage non-openers with different messaging
Automatic campaign completion tracking

A/B Testing with Auto-Winner

Test multiple subject lines and content variants with weighted splits. FrontDesk automatically detects the winning variant and shifts volume - no manual intervention needed.

Multiple subject line and content variants
Weighted traffic splitting
Automatic winner detection
Performance comparison dashboard

Send Window & Warm-Up

Schedule sends during business hours on specific days. Email warm-up gradually increases volume to protect deliverability and sender reputation from day one.

Business hours send scheduling
Day-of-week targeting
Gradual volume warm-up progression
Daily send limits for deliverability

Full Engagement Analytics

Track every interaction: deliveries, opens, clicks, replies, and bounces. AI-powered reply classification identifies interested responses, questions, and unsubscribes automatically.

Open, click, reply, and bounce tracking
Per-step and per-variant analytics
AI-classified reply intent detection
Campaign-level performance summary

1 / 5

Hear from practices that use FrontDesk to deliver better experiences every day.

"FrontDesk has completely transformed how we handle patient calls. We never miss an appointment request now, and the AI receptionist sounds so natural that patients don't even realize it's automated!"

SM

Dr. Sarah Mitchell

Owner, Bright Smile Dentistry

"The instant text follow-ups after every call are a game changer. Our booking rate went up 40% in the first month. The setup was incredibly easy too."

JR

James Rivera

Practice Manager, Rivera Family Medicine

"As a veterinary clinic we need after-hours coverage desperately. FrontDesk picks up every call, books appointments, and even answers common questions about our services. Worth every penny."

ET

Dr. Emily Tran

Veterinarian, Pawsitive Care Animal Hospital

45%

Average patient engagement rate with automated outreach campaigns — 3x higher than industry email benchmarks.

FAQ

Frequently asked questions

Everything you need to know about Patient Outreach.

Drip campaigns are automated multi-step message sequences. For example: send a recall reminder on day 1, a follow-up on day 3, and a special offer on day 7 — all automatically.

Yes. Create multiple versions of any message and FrontDesk splits your audience to determine which wording, timing, or offer drives the best response rate.

FrontDesk intelligently spaces messages and stops the sequence when a patient takes action (books an appointment, replies, etc.) — preventing over-communication.

Yes. Filter patients by last visit date, appointment type, age, insurance, or custom tags. Send relevant messages to the right patients at the right time.

Track open rates, click-through rates, booking conversions, unsubscribes, and revenue attributed to each campaign. Compare performance across campaigns and time periods.

Yes. Patients can opt out at any time, and FrontDesk automatically respects unsubscribe requests. You can also set quiet hours to avoid messaging at inappropriate times.

See FrontDesk in action.

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