Free Tool
Local SEO Scorecard
Answer 24 quick questions to assess your practice’s local search visibility. Get a score, category breakdown, and prioritized action items — free.
Question 0 of 24 answered
Is your Google Business Profile claimed and verified?
Claimed & verified GBP listings rank 7x higher in local map packs.
Are your business hours up to date (including holiday hours)?
Incorrect hours are the #1 reason patients leave 1-star reviews.
Do you have at least 10 recent photos on your Google listing?
Listings with 100+ photos get 520% more calls than average.
Have you selected the most specific primary business category?
e.g., "Cosmetic Dentist" ranks better than just "Dentist."
Is your business description filled out with relevant keywords?
Include your city, specialty, and key services in the first 250 characters.
Do you use Google Business Profile Posts at least once a month?
GBP Posts signal freshness to Google and increase engagement 20%.
Frequently Asked Questions
Local SEO is the process of optimizing your online presence to attract patients from local searches like "dentist near me" or "pediatrician in [city]." 46% of all Google searches have local intent. For healthcare practices, strong local SEO means appearing in the Google Map Pack — the top 3 map results — which receives 44% of all clicks.
This scorecard covers the most impactful local SEO factors based on Google's known ranking signals and industry studies. While a comprehensive audit would include checking your actual website, backlink profile, and competitor analysis, this self-assessment identifies the biggest opportunities for improvement.
Claim and optimize your Google Business Profile if you haven't already. It's free and has the single largest impact on local search visibility. Ensure your NAP (Name, Address, Phone) is correct and consistent everywhere, add 10+ photos, and start asking patients for reviews.
Local SEO improvements typically take 3-6 months to show significant results, though some changes (fixing NAP inconsistencies, adding photos to GBP) can show improvements in weeks. Consistent effort compounds over time — practices that invest in local SEO see 2-5x more organic leads within a year.
FrontDesk helps indirectly by ensuring you never miss a call (which leads to negative reviews), automating review requests after appointments, and providing online booking that improves your website conversion rate. These are all key factors in local SEO performance.
Never miss a patient call again
While you optimize your local SEO, let FrontDesk's AI receptionist answer every call — so the traffic you earn actually converts to booked appointments.
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