Set up your practice website

Your website is built from what FrontDesk already knows about your practice, so it is never out of date with your hours, services or team. Open Online Booking → Website.

The setup guide

The first time you open Website you land on the setup guide rather than the editor. It starts with a welcome screen that shows what the site is already built from (your name, city, services, providers, hours and booking page) and asks how you want to work:

• Guide me through it (recommended): five short steps, below. Stop at any point; your draft is saved as you go and the editor offers to pick up where you left off.
• I'll explore on my own: open the editor straight away.
• Ask our team: would you rather we built it? Tell us anything we should know and our team sets it up for you ($199 once, or free on Elite, Enterprise and annual plans; see Having our team build it).

The five steps:

1. Pick a look. The templates are the same designs as the templates page: Meridian and Harbor for dental, Willow and Summit for veterinary, Lumière and Noir for med spas, Grove and Terra for therapy, Haven and Lantern for home care, plus Aurora and Sequoia for medical practices. Each is a complete design, not a colour scheme: its own typeface (a serif, a geometric sans, an italic display face), button shape, header, card style, a photo-led or side-by-side home page, and Noir and Lantern are dark. Every card shows your site in that design, with your name, city and services and a labelled sample photo standing in until you upload your own. Click Preview on any card to see every page full size, on desktop or phone, then Choose. Choosing a template also sets the home page layout it was designed around; you can change it on the next step. Templates marked Made for you suit your kind of practice.
2. Make it yours. Your brand colour (or keep the template's; a row of suggested colours includes the one from your client portal), an optional logo (also your browser-tab icon), and a photo for the top of the home page with a choice under How it sits: Photo beside the words, Words over the photo, Full-screen photo, or Centered, photo below. Skip the photo and the site uses a colour panel. The preview updates as you go.
3. The words. What people search for, your city and state, a tagline, and the main button text. If AI copy is set up, Write every page rewrites all your pages in your voice from your facts; leave a note first (for example warm and plain, mention our bilingual caregivers) and write again if it is not quite right. The AI never invents prices and never changes the page structure.
4. Which pages. Home, Services and Contact are always there. Turn Team, Areas we serve, About and Careers on or off; each comes with a starter and a one-line note on what it is for, and the ones we recommend for your kind of practice are marked.
5. Look it over, then publish. Your address, the full preview with page and device switches, and a Before you publish checklist: missing phone or hours, no booking page yet, placeholder reviews, an About story still to write, an Apply link the Careers page needs, and suggestions such as adding a photo or logo. Each item has a button to the place it is fixed. None of it blocks publishing. Click Publish my website and the next screen shows your live address with Copy and Open, and where to go next: connect your own domain, polish the words and photos, or share the address.

Save and finish later at the bottom of any step saves your draft and opens the editor. Skip to the editor at the top does the same and stops the guide opening by default. To run the guide again later, click Setup guide at the top of the editor (or Full size next to Design to jump to the template step).

What you see in the editor

The page has two halves. On the left, the Pages editor: every page, then a page's sections, then one section. On the right, a live preview of the page you are working on, in the template and colours you chose, switchable between desktop and phone. The preview paints the same data that gets published, so what you see is what goes live.

Things you set once for the whole site live in Site settings, a panel that opens beside the preview (the Site settings card at the bottom of the page list opens it at the right tab): Look (template, fonts, menu), Brand (colours, name and logo, home page photo, social links), Content (the questions for the AI, search, share card, old addresses, main button, other locations, web chat, Spanish, holiday notices, pages of their own, contact email), Legal (privacy, terms, accessibility), Domain and History.

Only an owner or admin can make changes to the website; anyone else sees it read-only.

At the top, a status pill says Not published or Live, with the live address and a Publish button.

On a phone the editor fills the screen. Tap Preview in the bottom bar to slide the live preview up from the bottom, and swipe the page chips at the top of the preview to move between pages. The bar's main button is whatever comes next: Save changes while you have edits, then Publish. The ⋮ menu at the top right holds Preview, Publish, Open live site, Copy address and Take offline. On the Pages tab, + Page adds an optional page, the ⋮ on a page offers Write with AI, Add section and Remove this page, and the ⋮ on a section moves or removes it; every menu slides up from the bottom.

Editing, saving and undo

Your changes save themselves a couple of seconds after you stop typing; the bar at the bottom says Saving soon…, Saving… or All changes saved. Save now saves straight away. Undo and Redo (or Ctrl+Z and Ctrl+Shift+Z when you aren't typing in a field) step back and forward through your changes, including an AI rewrite or a template switch. Saved changes still need Publish to go live.

Type straight onto the preview. Headings, lines of text and list items in the preview can be clicked and typed over; the section's form opens beside it so you can see every field. Press Enter or click away when you're done. With Español chosen, the preview shows the Spanish words and typing over them changes only the Spanish.

How much fits. A page title holds up to 120 characters, a page intro 400, and any other text box 2,000. A box stops there, and shows how much is left as you get close, so nothing is cut off when it saves.

Rewrite one section. Open a section and click Rewrite for Make it shorter, Make it warmer, More professional, Simpler words or In Spanish. Only the words change, never names, prices or buttons, and Undo puts the old words back.

About your practice, for the AI. The setup guide (and Content → About your practice, for the AI) asks four quick questions: what sets you apart, who you serve best, the languages you speak, and anything to always mention. Every AI write-up uses your answers with your facts, so the pages sound like you.

Design

• Template. Pick a look; Full size (next to the Design heading) opens the guide's gallery with every design shown as your own site. Templates marked Made for you suit your kind of practice: dental practices start on Meridian, veterinary on Willow, med spas on Lumière, therapy on Grove, home care agencies on Haven, and other medical practices on Aurora. Your words stay the same when you switch; the home page hero takes the template's layout, which you can change in the section's Layout menu.
• Brand. A brand colour (or keep the template's) and an optional logo. Click Upload image to use a file from your computer (JPEG, PNG, WebP or GIF, up to 10 MB) or paste an image address. Buttons and accents follow your colour, and text stays readable automatically.
• Search and the main button. What people search for, your city and state, and a tagline. The home page title becomes, for example, Home Care in Tampa, FL, which is the phrase people type. The main button text (say, Request a free assessment) opens your online booking page; agencies also set where Apply now goes on the Careers page.
• From your settings. A read-only list of what the site pulls in: name, phone, address, hours, services, providers and the portal link, each with a hint if something is missing. Rebuild pages from these facts starts the pages over from the template if you want a clean slate; your template, colour and domain are kept.

Pages

The page list shows every page on the site. Home, Services and Contact are always there. Team, Areas we serve, About and Careers can be turned on or off with the switch; turning one on gives it a starter you can edit.

Pick a page and its sections appear below. For each section you can change the layout where there is a choice, edit every field (headings, text, buttons, lists of items), move it up or down, or remove it. Image fields, like the hero picture or a team member's photo, have an Upload image button; pictures are resized for the web, stripped of camera data, stored with your practice in a folder for that page, and served from FrontDesk, so you never need an image address. Add section offers every section type: hero, highlights, steps, stats, care options, services, team, areas served, insurance or ways to pay, reviews, FAQ, call to action, text blocks and contact.

A Team section asks Who is on this page. My providers (the default) shows everyone active in Settings → Providers with their title, photo and bio, so a new hire, a new headshot or someone leaving reaches the site on your next publish without touching the page. My own list lets you write the people yourself, for example to add an office manager who is not a provider; it starts from your current providers. With nobody to show, the section stays hidden on the live site rather than showing an empty grid.

The Team teaser section (the short team preview, for example on the home page) has a Photo size choice next to Layout and Background: Small, Medium (the default) or Large.

Write with AI rewrites the current page's words in your voice from your facts. It never invents prices, never changes the page structure, and reads the note you leave in Tell the AI about your voice. Unsaved changes are saved first.

Reviews sections start with placeholder quotes that say so. Replace them with real ones before publishing.

Domain

Your site has an address the moment it is published: yourname.sites.frontdesk.care, shown on the Domain tab with a copy button.

No domain yet? Buy one without leaving FrontDesk: the tab links to Online Booking → Domains, where you search a name, pay with the card on file, and the domain connects itself when registration finishes a few minutes later. Registration, DNS, privacy and renewals are handled for you; see Buy a domain for your website. A domain bought there shows on this tab as Connected, with a link to manage it in Domains.

Already own one? Type it (for example www.yourpractice.com; yourpractice.com works too and is connected as www) and save. The tab shows the DNS records to add at your registrar: a CNAME from the www address to your FrontDesk address, and an A record that points the address without www at the same site. Add them, then click Verify now. It usually takes minutes, sometimes up to an hour; the tab shows what the last check found until it succeeds. Once verified, the site answers at your domain within a minute, with its own SSL certificate, and every link on it uses that address.

The tab also shows whether yourpractice.com (without www) opens your site. If you would rather not add the A record, use your registrar's forwarding to send the bare address to https://www.yourpractice.com instead. A subdomain such as care.yourpractice.com only needs the CNAME.

Keep links to your old website working

When your domain moves here from another site (Wix, Squarespace, WordPress and so on), people and search engines still have links to your old pages. Site settings → Content → Pages from your old website sends each old address on to its new page, permanently, so you keep your search rankings.

• Common addresses are handled for you when your new site has the matching page: for example /home, /about-us, /contact-us, /our-team, /meet-the-team, /providers, /our-services, /privacy-policy and /terms-of-service.
• Add your own: click Add an old address, type the old address (for example /old-page) and the new page (for example /services/new-page). You can paste a whole old link; only the part after the domain is kept, and capitals don't matter. The bin icon removes a row. Up to 100 addresses.
• Your own list wins over the common ones, and it only applies to addresses that no page on your new site already answers. An old address that starts the way your new site's service or team pages do (/services/... or /team/...) can't be sent on, and shows "Page not found". So does any other unknown address.
• It takes effect when you publish.

History and preview links

Site settings → History lists every version you have published, newest first, with the live one marked. Restore puts an older version back on your site in one click (your current draft is replaced, and the restore becomes the newest version).

Share a preview makes a private link to your site as your draft is right now, before you publish, so a partner or colleague can look it over. It shows a small "Preview of unpublished changes" bar, is hidden from search engines, and stops working after 7 days. Turn off preview links ends every link you have shared. Save your changes before sharing; unsaved edits are not included.

Publish

Publish saves any unsaved changes and freezes a snapshot of the whole site. The confirmation lists anything from the Before you publish checklist that is still worth fixing; none of it stops you. It is live at your address within about a minute; there is nothing to upload or wait for. Edits you make afterwards stay in your draft until you publish again; the status line tells you when the draft is ahead of what is live. Take offline removes the published site within a minute and keeps your draft.

Web chat on your site

When your web chat assistant is on (Receptionist → Web Chat) and your plan includes it, it appears as a bubble on every page of your website. The switch is Content → Web chat → Show web chat on your website, on by default. If chat is off, the card says so and links to Web Chat; turning chat on or off there reaches your live site within a minute, without publishing. Your website's addresses are always allowed to run your chat, even if the chat's list of allowed websites names only your old site.

Booking on your site

Book buttons open your booking page inside your website, under your own header, instead of a new tab on the booking site. The booking page grows to fit, so there is no second scroll bar, and a link to open it in a new tab sits underneath in case a visitor needs it. A service's own page books that service straight away. Bookings made this way are marked as coming from your website, and counted on How your site is doing. To go back to a new tab, turn off Content → The main button → Book on your website, without opening a new tab.

Fonts, colours, logo and menu

• Fonts (Look): keep the template's own fonts or pick a pairing (Modern, Classic, Elegant, Clean, Friendly). Each card shows the pair.
• Accent colour (Brand): the colour of icons and small highlights, alongside the main and secondary colours. Use colours from your logo reads the logo you uploaded and suggests a main colour, a pale secondary and an accent; click Use the suggestion or one swatch.
• Logo (Brand): choose Small, Medium or Large, and turn off Show your name next to the logo when the logo already spells out your name (screen readers still hear it). Your logo is also the site's browser-tab icon (favicon); a square logo shows best there.
• Menu (Look): rename pages in the menu, move them up or down, hide one, and add up to three links to other sites, such as a bill-pay page. Outside links open in a new tab; a page you turn on later joins the end of the menu.
• Icons: each Highlights item has an icon picker; the icons show on the cards on your site.
• Photos: every photo field has Choose a photo next to Upload image: a library of photos for practices like yours, with a description filled in for screen readers. With search turned on for your account, it also finds free photos from Unsplash; an Unsplash photo credits its photographer in your site's footer ("Photos by ... on Unsplash"), as Unsplash asks.
• Add section shows a small picture of each kind of section, grouped, with a search.

Your site's name, home photo, social links and email

• Name on your website (Brand → Name and logo): a shorter name for the header, footer, page titles and shared links, up to 80 characters. Leave it empty to use your business name. Calls, texts and emails keep your business name.
• Photo at the top of the home page (Brand): the Home page photo and Describe the photo (read to screen-reader users and seen by search engines). Where the photo sits (Top, Center, Bottom) moves a tall photo up or down so faces aren't cut off. Photo for phones (optional) takes a taller crop that reads better on a phone (without one, phones use the photo above), and Where the phone photo sits (Left, Center, Right) shifts it, because a phone crops the sides. The layout itself (Photo beside the words, Words over the photo, Full-screen photo, Centered, photo below) is the hero section's Layout on the Home page.
• Find you on social (Brand): links for Facebook, Instagram, LinkedIn, YouTube, TikTok and X. They show in your site's footer and tell search engines these pages are yours. Type the page's web address (for example facebook.com/yourpage; https:// is added for you). Anything that isn't a web address is flagged and won't save.
• Contact email (Content): the Public email shown in the footer and on the Contact page. Leave it blank to use your location's email.

Like every other change, these go live when you publish.

Pages of their own

Your site gives each service, each person on the Team page and each area you serve a page of its own, such as /services/teeth-cleaning, /team/dr-sam-patel or /service-area/round-rock. Names on the Services, Team and Areas pages link to them, and they are listed for search engines. A service page shows what it is, how long it takes, whether it is in person or by video, and a Book button for that service; a person's page shows their photo, title and bio. Everything comes from Settings when you publish.

Service pages add an intro, what to expect at the visit, who it's for and a few common questions to each service's page. Open the Services page in the editor: under its sections, Service pages lists every service; click one (or click a service's card in the preview) and the editor shows that page's words on the left with a preview of the page on the right, updating as you type. Write with AI drafts a page from your services, hours, insurance and your answers about the practice, and Write the N without words drafts every page that has none yet; each draft is marked until you've read it, and every word stays editable. The questions also show in search results as a FAQ. On your site, each service card says Learn more and opens its page.

A service page also fills itself in from what FrontDesk already knows, so there is nothing extra to keep up to date:

• Next open times. The next few times that service can be booked, live from your booking calendar. Tapping a time opens booking on that time; if someone took it a moment before, the booking page says so and shows the other times that day.
• Price and insurance. The service's price from Settings → Services, shown only when Show prices on the booking page is on, plus the plans and notes from the Accepted insurance card (Receptionist → AI Voice → Knowledge).
• Quick facts. How long it takes, in person or by video, Se habla español when Answers in is set to Spanish or Bilingual (Receptionist → AI Voice), and how often people come back when the service has a Recall interval.
• Who you'll see. The providers set under Performed by for that service, each linked to their Team page.
• Reviews about this service. Up to three approved testimonials from clients whose review request came from a visit for that service.

Three things are yours to add in the service page editor: a Photo (upload one or pick from the photo library; it also shows on the service's card in the list), a Before your visit checklist of what to bring or do, and the words above. The box at the top of the editor lists what the page is showing from Settings and says when something is missing, such as no provider picked. On phones, a Book this bar stays at the bottom of the page, and when web chat is on your site, Ask about this opens the chat with a question about that service already started.

The Services list section always shows your services from Settings → Services, so the site lists exactly what people can book. To add, rename or describe a service, or change how long it takes, do it there (Manage services in the section opens it); the section's own settings are its layout and background.

Turn each kind on or off under Content → Pages of their own. Area pages need a few sentences from you about each place (A few words about each area): one with your own words shows in search results, and one without still helps visitors but stays out of search, because a set of near-identical town pages counts against a site.

Reviews from your clients

A Reviews section can show the reviews your clients shared for your website, instead of quotes you type. After a good rating on a review request, the client is asked whether they would share a sentence or two for your website, how their name should show (first name and last initial, just initials, or no name), and to tick a box agreeing that you may show it. Nothing appears until you approve it: open the Reviews section in Pages, choose From your clients, and click Show on site (or Hide) on each one. Approved reviews show in the preview at once and on your site when you publish. New sites start this way; a site with no approved reviews yet simply doesn't show the section. To write quotes yourself, choose Ones I type. Review requests are set up in Settings → Reviews; turning off Ask for words for our website there stops the question.

Having our team build it

Click Ask our team to build it in the setup guide. Our team builds the site from your details in FrontDesk, your current website and your photos, makes one round of changes within 14 days of handing it over, and connects your own domain. It is usually ready to review within 5 business days of getting your photos. Custom design, photography and edits after the round of changes are not included; you can make those yourself any time.

What it costs: a one-time $199, charged to the card on file when you send the request (you get a Stripe receipt). It is free on Elite and Enterprise, and on any annual plan; the request window says which applies to you. With no card on file you can add one right there. Only the account owner can send the request, because it is charged to the account.

Once it's sent, the editor shows where it is: Received, In progress or Ready for you, with the team's latest message, plus the receipt. Until the team starts, the owner can click Cancel and refund and the $199 goes back to the card (it can take 5 to 10 days to show). Once work has started, reply to the team to change or stop it. You can keep editing meanwhile; when it is ready, look it over in the preview and publish.

How your site is doing

Once your site is live, the top of the Pages panel shows the last 30 days: Visits and how they compare with the 30 days before, Calls tapped, Book clicks, Bookings on your site, Messages from the contact form, and Chats started, with a chart of visits per day (hover a day for its number), the most viewed pages, and where visits came from (search engines, social media, typed in, other websites). See visits by day shows the numbers as a table.

The numbers are counted without cookies or tracking codes: no visitor is identified and nothing about them is kept, only totals per day. Bookings and messages are counted from the bookings and messages themselves, so those two are exact.

Several locations

If your business has more than one location, Content → Your other locations lists the others you manage. Turn one on and your site gains a Locations page listing every location (yours first) and a page for each, with its address, phone, hours, directions and its own Book button that books at that location. Locations joins the menu. A location that is later archived drops off the site.

Messages from your website

The Contact page can show a message form. An owner or admin turns it on in Settings → Client Notifications → Website contact form (Show a contact form on your website's Contact page); it appears on your published site. Visitors leave their name, email, an optional phone number and a message. The form asks them not to include medical details.

When someone sends a message:

• Your team is told. Everyone who works at the location gets a notification (as their own notification settings allow), under Needs you in the bell until it is read, with the visitor's email, phone and as much of the message as fits. It also arrives as a push on the FrontDesk phone app.
• Your email gets it too when the location has an email address. Reply to that email and your answer goes to the visitor.
• The visitor gets an automatic reply from your practice, at most once a day per address. Change its opening line under the same setting. It never repeats what the visitor wrote.

Every message is listed in Inbox → Website messages (the gear menu at the top of the Inbox), newest first. Each shows who wrote, when, their email and phone, and the whole message, with Reply by email and Call; a note says when they got your automatic reply. View message on a notification opens the list at that message, and so does tapping the notification on the phone app (the page opens signed in). Messages are kept for a year. Most spam from bots is dropped before it reaches you.

Holiday notices

The week before a day you're closed, a bar across the top of every page says so ("Thanksgiving: closed Thursday, November 26."), and search engines get the day as special hours, so Google shows you as closed that day. It reads the closed days you set in Settings → Locations → Holiday closures, live, so there is nothing to publish when you add one. A closure marked "open as usual" is left out. Turn the bar off under Site settings → Content → Holiday notices.

Insurance page and the plan check

When you list the plans you take (the Accepted insurance card in Receptionist → AI Voice → Knowledge), your site gets an Insurance page at /insurance/ with every plan as real text, a short set of questions and answers, and a Do you take my insurance? box. Someone types their plan ("bcbs", "United", "aetna ppo" all work): if it's on your list they're told yes, with a Book button; if not, they can leave their name and email so you can check their benefits, and it arrives in Inbox → Website messages (or they're shown your phone number when the contact form is off). The same box shows under an insurance section on any page; switch it off in that section's settings. The page answers searches like "dentist that takes Delta Dental in Austin". Turn the page off under Content → Pages of their own.

Before-and-after photos

Add Before and after from Add section (under "Show what you do"). Each pair has a before photo, an after photo, the treatment (a service name links to its page) and a caption, and shows as a slider visitors drag, or side by side. These photos show a patient, so a pair only goes on your site once you switch on I have this patient's written permission to show these photos online; until then the preview marks it and publishing leaves it out. The photos you upload here are kept private, where only your team sees them in the editor, and are put online only when you publish a pair with that permission switched on. Remove on a photo deletes it from storage, not only from the pair (and from your live site, if it was there). Keep the signed authorization in your records.

Blog

Open Blog in the Pages list. Write with AI suggests eight posts built from your services and city, each around a search people make before they book ("how often should you get a dental cleaning"), or you can type your own topic. The draft comes back with headings, links to your service pages, a few questions and answers, and its own title and description for Google. AI drafts are marked until someone ticks I've read this post, and can't be published before. Posts save as you type and go live one at a time with Publish post; your site doesn't need publishing again. Turn on Show Blog in your menu (then publish your site once) so visitors find it, and add Latest blog posts to the home page from Add section. Each post gets a page at /blog/<post>/, a card on /blog/, a place in your sitemap and feed, and article markup with its author, dates and photo. Dates show by your location's time zone. A cover picked from Unsplash with Choose a photo credits its photographer under the photo.

Your site in Spanish

Under Site settings → Content → Your site in Spanish, Translate my site to Spanish has AI translate every page, your service pages, services and team bios. The Spanish site lives at your address /es/, with an Español link in the header (and English on the Spanish pages), and search engines are told the two are the same pages in two languages, so people searching in Spanish get the Spanish ones. Read it over: choose Español at the top of the Pages panel and every section shows its Spanish words to edit; the layout, photos and order always follow the English page, each section keeps its Spanish words when you move or remove sections, and a section you add later shows in English until you translate again. The card tells you when English words have changed since the translation; saving Spanish edits, colours or the order of sections does not count. Set the Spanish search phrase, tagline and main button there too, then publish. Your booking page and web chat answer in Spanish too: a visitor who books from the Spanish site books in Spanish, sees your services by their Spanish names, gets the confirmation in Spanish, and is marked as Spanish-speaking on their client record. Reminders, and the wording you wrote yourself (greetings, questions, custom messages), stay as written for now. Your legal pages stay in English. Translating takes a minute or two and uses one AI page per page of your site. You can keep editing the English meanwhile; the Spanish words open for editing again when it finishes. Service pages are edited in English; translate again to update their Spanish. Blog posts have their own Translate to Spanish button: a post's Spanish shows on your Spanish pages once someone ticks I've read the Spanish, and until then those pages show the post in English. Translating a post again asks for that again.

When your link is shared

When someone posts your home page link on Facebook, LinkedIn, iMessage and similar apps, they show a card with a picture, a title and a line of text. Set it under Site settings → Content → When your link is shared:

• Share image: 1200 × 630 pixels shows best. It is also used for pages without a photo of their own (a service page with a photo shows that photo). Left empty, the card uses your home page photo, then your logo.
• Link title: up to 90 characters. Left empty, it uses your search title, for example Dentist in Austin, TX | Your name.
• Link description: up to 200 characters. Left empty, it uses your tagline with "Book online with … today."

A preview under the boxes shows the card. Publish to put it live. Apps keep a copy of a card for a while, so a link shared before may still show the old one. Your own title and description are used for the English home page; the Spanish pages use their own.

Showing up in Google

Every site is built to rank: a title and description written around your search phrase and city on every page, local business, service, person, article, FAQ and breadcrumb markup that links them together, special hours for closed days, a sitemap (both languages when you have Spanish), large photo previews allowed, and photos sized for each screen so pages load fast on phones. The Show up in Google card on the Pages list keeps a short checklist of what only you can add, with a Fix button that opens the right place for each: your search phrase and city, a tagline of the right length, Search Console, your phone, address and hours, your own domain, a description for every photo, words on every service page and area page, photos and bios for your team, at least three reviews, the insurance you accept, a blog post in the last two months, and (when you serve Spanish speakers) your site in Spanish. Your site also publishes a short facts file for AI assistants such as ChatGPT and Perplexity at your address /llms.txt, with your services, team, hours, insurance and booking link, so they describe you correctly and link to the right page.

Two things help most that only you can do:

• Connect Google Search Console. Under Content → How you show up in search → Connect Google Search Console and Bing, paste the HTML tag Search Console gives you (or just its code), publish, then press Verify there and submit your sitemap (your address /sitemap.xml). Bing Webmaster Tools works the same way.
• Keep your Google Business Profile complete and ask happy clients for Google reviews. Reviews on your own site are shown to visitors but, by Google's rules, don't earn stars in search, so the site doesn't mark them up for stars.

Good to know

• Services and team come from Settings. Inactive services, services marked internal only, and inactive providers are left off automatically.
• No booking page yet? The main button is shown greyed in the preview and left off the published site until you set up online booking.
• Accessibility and SEO are built in. Every template is contrast-checked, keyboard-friendly and includes local business structured data; FAQ sections add question markup search engines can show.